Our 5000sq ft showroom is located on Lowmoor Road on the out skirts of Kirkby in Ashfield, Nottinghamshire and the site was chosen for its easy access from Junction 27 and Junction 28 of the M1 as well as the A38 that runs from Derby to Mansfield.

Just refurbished to the highest standard to reflect our carefully selected range of prestigious brands. The equipment is set up for you try and make comparisons. We also want your buying experience to begin as soon as you arrive so our highly trained sales people are always on hand to deliver the knowledge, expertise and service you deserve.



When Fitness Options opened its doors for the first time, in 1989 it became the first dedicated fitness equipment specialist store in England.


We are now the oldest independent fitness store in the UK.


In 1999 we opened the worlds largest fitness equipment showroom, selling fitness equipment covering all brands and price ranges. But as buying habits changed and the growth of the internet continued, we refined our business model, discarding the low end of the market were quality is very questionable to concentrating on the top range brands.  Because of our knowledge and expertise we believed we are the best in the business to offer the high end consumer the very best bespoke service concentrating only on the finest equipment available for the most discerning customers. 


Helvetica Light is an easy to read font, with tall and narrow letters, that works well on almost every site.

Selling fitness equipment for so many years has provided us with unrivalled knowledge. Fitness Options is continually striving to make the very personal process of choosing fitness equipment the most pleasant and hopefully the most exciting buying experience a customer can have.


We are one of the few companies that still employ our own engineers, so we control all aspects of the delivery, installation and after sales. We can provide 2D and 3D photo realistic visuals, processed in house. These visuals are so impressive it is difficult to tell them apart from actual photographs, a really amazing way to bring your gym to life. 


Our dedicated and passionate team, with more than 100 years accumulative experience with Fitness Options, are committed to delivering expert advice and a first class customer service.

Helvetica Light is an easy to read font, with tall and narrow letters, that works well on almost every site.